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Why Viewers Go Uh-Huh! (And Why They Don't)

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    #Talk Story To Me

    Why Viewers Go Uh-Huh! (And Why They Don't)

    • Home
    • Services
    • Science of Storytelling
    • Ideas 
      • Tips & Tactics
    • About
    • …  
      • Home
      • Services
      • Science of Storytelling
      • Ideas 
        • Tips & Tactics
      • About
      #Talk Story To Me
      • Home
      • Services
      • Science of Storytelling
      • Ideas
        • Tips & Tactics
      • About
        • Creative Video Content +

          Marketing

          Connect more, Drive focus

          Trigger action

          WATCH: "Video Marketing - Are You Getting Through or Just Getting Viewed?"

          Creative Video Content +

          Marketing

          Connect more, Drive focus

          Trigger action

          WATCH: "Video Marketing - Are You Getting Through or Just Getting Viewed?"

          Creative Video Content +

          Marketing

          Connect more, Drive focus

          Trigger more action

          WATCH: "Video Marketing - Are You Getting Through or Just Getting Viewed?"

          Creative Video Content +

          Marketing

          Connect more, Drive focus

          Trigger more Action

          WATCH: "Video Marketing - Are You Getting Through or Just Getting Viewed?"

          Creative Video Content +

          Marketing

          Connect more, Drive focus

          Trigger more Action

          WATCH: "Video Marketing - Are You Getting Through or Just Getting Viewed?"

          Creative Video Content +

          Marketing

          Connect more, Drive focus

          Trigger more Action

          WATCH: "Video Marketing - Are You Getting Through or Just Getting Viewed?"

          Creative Video Content +

          Marketing

          Connect more, Drive focus

          Trigger more Action

          WATCH: "Video Marketing - Are You Getting Through or Just Getting Viewed?"
        • We help businesses get increased results from their video campaigns by getting more responses than they have in the past.

          We find the story, develop the heart of it, and then bring it to life in an emotionally moving film that compels action - even if it is a

          10-30-sec "events highlight" you're after ...

          We're a creative video agency here for the long term relationship that we're going to foster & build together.


          Together, we're going to create a great return on investment and great brand value in your community that's unparalleled anywhere else.

           

          How are you communicating with video content??

        • Connecting the dots

          is hard when the right

          communications structure isn't in place

          Human nature wants empathy, not lip service

          Wake their emotions

          Communicating effectively with our human nature is all about being able to wake the emotions within your audience - an empathic approach to marketing communications, which really is just paid a whole lot of lip service rather than know-how roll out.


          Look around your community, there are too many gaps in marketer's stories that need filling-in the right way - because currently, as you're aware, your audience isn't "getting it" enough to lift response rates to where you want them to be. Am I right??

           

          They're not being drawn into your value. Why??

           

        • Why??

          Most marketers choose the pretty imagery style video production,

          which gives the wow factor but doesn't deliver the desired results.

          This desensitizes your audience

          Tuned-out from receiving your core message and value. However:

          Combining the Story Arc with Marketing Communications
          drives the heart and moves the mind ...

        • Our Services

          Storyfirst Films creates marketing videos efficiently and budget-friendly. Whether you’re creating product explainers, social media videos, or trade show videos, Storyfirst Films has the flexibility you need to make your marketing communications shine.

          Video production

          Marketing &

          Animated Films

          • Company profiles
          • Training videos especially animated ones
          • Testimonials
          • Event Highlights
          • Social Campaigns

          Social Content

          Quick turnarounds

          • Social content to branded campaigns based needs

          Strategy

          Workshopping your ideas/story

          • Video workshop
          • In-person
        • Why Story Arc is Important

          Neuroscientists have proven that it drives empathy & action

          EBOOK: "Video Content: Communicating or Just Making Pretty Noise?"

          Lights, Interest . . .

          When telling a marketing story, you have 20-30 secs to capture someone's attention before his or her mind starts to wander.

           

          Advances in neurological testing are allowing us to make the most of this limited time frame by studying the relationship between brain activity and emotional response.

           

          Using scientific data about human nature and our experience with marketing/branding communications, we can actually design stories that maximize mental resonance

          EBOOK: "Video Content: Communicating or Just Making Pretty Noise?"

          Connection & care . . .

          When we create marketing stories in which I capture your attention and I show conflict, then I’m likely to create a sense of connection and care in the viewers.

           

          Now, sometimes there is say laughter where I'm actually emotionally engaged in that story BUT then there's this crazy weird neuroscience part too - because we have these sort of lazy brains that are highly social, once we watch this story and we get engaged in it emotionally it's as if our brain says to itself

          EBOOK: "Video Content: Communicating or Just Making Pretty Noise?"

          ... Action!

          “Oh, apparently the humans are…" [fill in the blank]

          e.g. “… donating to care for sick dogs now so I guess you know

          I'm a human I should be doing that too…"
           

          So we have this carryover period in which you want to do what the characters in the story are doing, you begin to inhabit their emotions.

           

          It’s the same as what happens when we’re watching say a James Bond movie and as he's dodging bullets your palms are sweating and you're actually vicariously inhabiting those emotions yourself and that's why it's such a good story and that's why we enjoy watching them so much.

           

          Using a Storyfirst approach gets you into the realm of Lights, Interest and Action!

          EBOOK: "Video Content: Communicating or Just Making Pretty Noise?"
        • Storyfelt Video Production Process

          5-step story arc & marketing comms framework:

          Our Storyfelt production framework delivers a high-quality finished video, on-time and on-budget.

          We help you with handling all the details, there's always in-the-know strong communication and professionalism between us.

          So you can relax and move up in brand value.

          1

          Peace of mind


          * Book a FREE 30-min Discovery & Ideas Call

          2

          Message Massage


          * Including your brand and colour schemes, let's get your realistic proposal that fits your vision, brand and budget because we plan ahead with you and want to be around for the long term

          3

          Strategy & Goals using our Audience

          of 1 methodology

          for targeting


          * Work back from your goals & answer

          "Why my audience should choose me?


          *Why this brand experience over the others"?

          4

          Storyfelt Production


          * Storyboarding and schedules to "shoot" what's relevant and necessary before we waste time shooting everything in case it's useful later.


          * Quick turnarounds guaranteed because we know time is of the essence, always!


          * The entirety of your brand and the experiences you wish to create

          5

          Uh-Huh!


          * Enjoy the moments your audience says,
          "I get it,"
          and response rates are lifted.

        • Quick samples of our work...

        • Talk story to me!
          Lets' talk together about this

          e: Talk-Story-To-Me@StoryfirstFilms.com.au
          m: 0414 234 299

        Copyright 2019, Storyfirst Films - Lights. Interest. Action.

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