We structure videos for marketers and organisations who are in a 'pause' mode in terms of what to do next with their video content.

 

Typically, tourism, hospitality and corporate events brands don't complete the communications story with their audiences. Their audience misses the point . . .

well, that was old-style marketing where we tried to impose emotion on the audience.

 

Now?

Now, it about awakening the emotion within the audience in. this empathetic approach to marketing - the modern story + emotion = resonating with your audience approach.

 

There are gaps in your story, and you know your audience isn't "getting it"! They're not being drawn into your value. Why?

 

The pretty imagery and creative isn't taking your brand's story anywhere. Instead, it's just viewed as "entertaining" - not drawing the person through empathy and relating to them and their world.

 

Video MarketingCycology (TM) is our process for producing strategic and ’on brand’ video content and marketing that attracts and triggers more action and shares. Often, this occurs within hours of going live and boosts response rates for you by at least 15-20%.

We work with you to craft videos that are micro-targeted and use the science of storytelling, copywriting and marketing communications structuring to strike the right chords with your ideal audiences.

 

Often we can repurpose what you already have especially for engagement on social media. Nothing goes to waste. We can your ideas and guide you to video content marketing that leads to direct response.

 

We do this regardless of whether your goal is just for a single-purpose use or part of a weekly video content production and marketing system. And, we do this regardless of budget - let's talk it through, as we're keen to just start helping you massage your message first to get those "ah-ha" moments from your audience.