Why Viewers Go Uh-Huh! (And Why They Don't)
Creative Video Content +
Connect more, Drive focus
Trigger more action
Trigger more Action
We help businesses get increased results from their video campaigns by getting more responses than they have in the past.
We find the story, develop the heart of it, and then bring it to life in an emotionally moving film that compels action - even if it is a
10-30-sec "events highlight" you're after ...
We're a creative video agency here for the long term relationship that we're going to foster & build together.
Together, we're going to create a great return on investment and great brand value in your community that's unparalleled anywhere else.
How are you communicating with video content??
Connecting the dots
is hard when the right
communications structure isn't in place
Human nature wants empathy, not lip service
Wake their emotions
Communicating effectively with our human nature is all about being able to wake the emotions within your audience - an empathic approach to marketing communications, which really is just paid a whole lot of lip service rather than know-how roll out.
Look around your community, there are too many gaps in marketer's stories that need filling-in the right way - because currently, as you're aware, your audience isn't "getting it" enough to lift response rates to where you want them to be. Am I right??
They're not being drawn into your value. Why??
Most marketers choose the pretty imagery style video production,
which gives the wow factor but doesn't deliver the desired results.
This desensitizes your audience
Tuned-out from receiving your core message and value. However:
Combining the Story Arc with Marketing Communicationsdrives the heart and moves the mind ...
Storyfirst Films creates marketing videos efficiently and budget-friendly. Whether you’re creating product explainers, social media videos, or trade show videos, Storyfirst Films has the flexibility you need to make your marketing communications shine.
Workshopping your ideas/story
Why Story Arc is Important
Neuroscientists have proven that it drives empathy & action
Lights, Interest . . .
When telling a marketing story, you have 20-30 secs to capture someone's attention before his or her mind starts to wander.
Advances in neurological testing are allowing us to make the most of this limited time frame by studying the relationship between brain activity and emotional response.
Using scientific data about human nature and our experience with marketing/branding communications, we can actually design stories that maximize mental resonance
Connection & care . . .
When we create marketing stories in which I capture your attention and I show conflict, then I’m likely to create a sense of connection and care in the viewers.
Now, sometimes there is say laughter where I'm actually emotionally engaged in that story BUT then there's this crazy weird neuroscience part too - because we have these sort of lazy brains that are highly social, once we watch this story and we get engaged in it emotionally it's as if our brain says to itself
“Oh, apparently the humans are…" [fill in the blank]
e.g. “… donating to care for sick dogs now so I guess you know
I'm a human I should be doing that too…"
So we have this carryover period in which you want to do what the characters in the story are doing, you begin to inhabit their emotions.
It’s the same as what happens when we’re watching say a James Bond movie and as he's dodging bullets your palms are sweating and you're actually vicariously inhabiting those emotions yourself and that's why it's such a good story and that's why we enjoy watching them so much.
Using a Storyfirst approach gets you into the realm of Lights, Interest and Action!
Storyfelt Video Production Process
5-step story arc & marketing comms framework:
Our Storyfelt production framework delivers a high-quality finished video, on-time and on-budget.
We help you with handling all the details, there's always in-the-know strong communication and professionalism between us.
So you can relax and move up in brand value.
Peace of mind
* Book a FREE 30-min Discovery & Ideas Call
* Including your brand and colour schemes, let's get your realistic proposal that fits your vision, brand and budget because we plan ahead with you and want to be around for the long term
Strategy & Goals using our Audience
of 1 methodology
* Work back from your goals & answer
"Why my audience should choose me?
*Why this brand experience over the others"?
* Storyboarding and schedules to "shoot" what's relevant and necessary before we waste time shooting everything in case it's useful later.
* Quick turnarounds guaranteed because we know time is of the essence, always!
* The entirety of your brand and the experiences you wish to create
* Enjoy the moments your audience says,"I get it,"and response rates are lifted.
Quick samples of our work...
Copyright 2019, Storyfirst Films - Lights. Interest. Action.