A blueprint to help guide you through the ambiguity of creative development. The 'P' you prioritize determines the type of story you'll end up telling!
If, for example, we lead with Plot, you have an action movie. If we lead with Purpose, you'll have a commercial.
But when you lead with People, we have the potential for an emotional, character-driven story that is truly moving for your brand or cause-related organization.
We believe that you need to let the story move you before you try and move the story.
We start with listening. Listening to the people, places, purpose, and the plot that exist within any brand story, no matter how small your organization.
This is why we feel that the best storytellers are the best listeners. Listening allows us to see and hear what others don't and allows the story to come to us.