It’s estimated that we see up to 5,000 ads a day. Our attention spans are dwindling and we’re increasingly unsure about the truth in what we see and hear.
Story cuts through the noise and makes real connections. Story is what makes you memorable.
The MUSE process is a patent-pending framework that is built on years of research in psychology, neuroscience, anthropology, and sociology—all looking at one main thing: how we, as humans, connect.
What has been distilled is the essence of what grabs your audience's attention, makes something memorable, and what determines whether something is felt emotionally.
All of this science and research is boiled down into the 4 Pillars of Story within the Muse Process - People, Places, Purpose and Plot.