Why Viewers Go Uh-Huh! (And Why They Don't)
We're obsessed with how story structure & messages
trigger our brain.
Here's a quick dive into the how and why of the ancient craft of storytelling and human connections . . .
Storytelling is in our DNA
Our brain processes information in the same way it has for 000's of years in mere nanoseconds - that's why we don't notice it.
When messages are presented in a specific way, we all react quite predictably
We connect your audience to the heartbeat of your message, allowing the story to shine through not dictating what it should be.
Storytelling science + the art of human connection =
A focus of viewer's attention, development of curiosity & empathy, and playing to the decision-making process that human nature wants to go through before it can 'shift gear'.
Stories that are felt not told
We craft your messages using as our basis, the patent-pending storytelling process of MUSE and combine that with our real-world experience in branding, marketing communications and direct response campaigns.
How to make your story felt more.
A deeper look into our Storyfelt Video Production Process, which combines with 5-time Emmy award winners MUSE Storytelling to drive goals and it's a process that's largely informed by 2 scientific concepts:
Ever have that feeling of getting lost in a story?
Where you lose any awareness of your surroundings and become so engaged in the story that you see nothing else?
This is a state that scientific literature calls narrative transportation, and it turns out to be a critical part of changing perspectives and driving action with your story.
When people are transported into your story, they are far more likely to adopt beliefs that are consistent with that story. So the key here is to develop a story structure that maximally engages your audience so that they may be transported.
More than liking a character in a story, character identification happens when we take the perspective of that character and it's as though we are experiencing the story through their eyes.
Neuroimaging shows that the brain of somebody watching a story can actually mimic that of the person inside the story. When identification with a character is strong, your audience will feel the story as real, and they'll internalize the goals of the character.
So say you're trying to get people to donate to your cause or download your app. If they experience strong character identification and the character in the story liked your nonprofit or business, then the audience member will too. And, they feel this character's story as if it had happened to them.
At the Core of the Storyfelt Video Production Process
Is the patent-pending process MUSE Storytelling, used by thousands of creatives globally
As marketers, when we started doing workshops, and refining scripts and messages for marketers, we quickly became frustrated with the constant chatter around the idea of a story and with there being so few resources available to teach somebody how to actually make one.
So we became the first Australians to go through MUSE Film School and so that's what we set out to build our Storyfelt process around.
The MUSE Storytelling process combines their decade-plus of Emmy Award-winning filmmaking with a ferocious appetite for scientific research.
The MUSE Storytelling process has been taught to senior creatives at Apple, diplomats at the United Nations in Geneva, and is used by nearly 4,000 filmmakers in 50+ countries.
This is at the core of our framework Storyfelt Video Production used for building a story that is highly engaging, trusted, emotionally felt, and drives action.
Advertising Has A Problem: People Hate Ads
Are you losing customers because you don't know how the brain works?
Do you really understand how the marketing brain works?
Are you harnessing its immense potential to make your business generate greater revenues?
Why do customers seem keen to buy, but then back away at the last minute?
You can change your business or marketing tactics—and possibly your strategy—so that customers not only engage with you but want to buy your products and services.
The key to successful video campaigns isn’t about creativity and doing what others do.
Instead, it’s understanding the sequence the brain follows- what we call an Audience of 1 communications approach.
When you present messages in the right sequence, the audience doesn’t back away. Instead, people get interested, ask questions, want to know more—and then they take action.
Yet, without a clear understanding of how the brain works, we often let viewers slip away because we’re pumping out cliched noise.
A noise that looks the same and carried as “story”—but in reality turns people off.
Copyright 2019, Storyfirst Films - Lights. Interest. Action.